In the SWOT analysis framework, the external analysis of the corporation refers to opportunities and threats that relate to strategic factors identifiable in a PESTEL/PESTLE analysis of Samsung. The four Core competencies of Samsung are: creative people, technology leadership, innovative culture, and customer value creation. INTRODUCTION 6 In relation, imitation is an external factor that threatens the company, especially in market segments that are price-sensitive. Core Competence: A core competency is a hypothesis of management theory presented by C. K. Prahalad and Gary Hamel. It is not only modifying a product in order to be easier to use; it is the creation of new markets, As a result of the research & analysis conducted and the Voice of the Customer (VOC) meeting with Samsung Electronics several recommendations to address their problem are being presented. Introduction: General Background information + Thesis: what makes those companies not alike are the phones they release through the years, but are they that different? Samsung utilizes the innovations to develop technological utilities and the creative impacts. To effectively compete, Samsung's generic strategy and growth strategies must involve investment in technological innovation. It is recommended that Samsung use the previously mentioned partnerships or develop its own platform to target certain services that could open new opportunities for growing its business. In theory, a company's organizational culture involves the customs, core values, and traditions applied to and expected in the behaviors of employees, who in this business analysis case includes . Barney differentiates simple competitive advantage from sustainable competitive advantage, which is more durable because existing or future competitors cannot duplicate the benefits of the companys strategy. Core competencies of a firm can be described as the collective skills and proficiencies which enable a corporate to meet desirable set targets purposely for the satisfaction of consumers. III. Also, Googles influence on Android development weakens Samsungs competitive position, as both of these companies directly compete in the market for smartphones and other mobile computing devices. See Page 1. The aim of this study was to design and validate the CCC3 methodology (the three core competencies of a coach). This external factor is an opportunity to boost the technology conglomerates competitive advantage through its products features. General business philosophy They may seek to serve the needs of the growing middle class by rolling out a premium-priced smart phone and wearable devices, while at the same time having other cheaper phones for the same markets but targeting the low income bracket, an area not exploited by, This led Samsung to completely overhaul its management system and thereby instituting an ethical behavior in the company. Expertise in building quality products at low cost. One should also mention that the application of the Android operating system is considered both comparative advantage and disadvantage, which is the most popular customizable OS worldwide. Therefore, as a global player, the leading Korean conglomerate is focused on building an integrated business system of designs that are distributed through the key markets. Excellence: Samsung makes sure to provide their customers with excellent products and services. SAMSUNG VALUE AND CODE OF CONDUCT 6 BusinessEssay. This was accomplished through financial support, plant advancement, technology development, and human resource development (Lee, Lee and Heo, 2015, p. 5). Information about the Apple iPhone 6 Plus The following are the main threats that affect Samsung: Competition is the most significant threat relevant in this SWOT analysis of Samsung. Samsung Electronics sustainability report: A fifty-year journey towards a sustainable future. 7 1-16. This will save on time and cost of operation and help in creating clear and precise business level strategies. Core competencies of a firm can be described as the collective skills and proficiencies which enable a corporate to meet desirable set targets purposely for the satisfaction of consumers. As this SWOT analysis indicates, the company possesses core competencies for capturing a bigger market share, increasing sales revenues, and growing the technology business operations. The principles guiding the code of conduct ensures that the employees do not engage in politics, law and business, Theme Of Death In Sylvia Plath's Colossus. Samsung Electronics also remodelled its procurement process team into a partner collaboration department that was expanded to a partner collaboration centre in 2011 (Lee, Lee and Heo, 2015, p. 6). Business strengths are internal strategic factors that, in this SWOT analysis, refer to competencies, resources, and capabilities that support the companys value chain, as well as growth and profitability of the semiconductors, consumer electronics, and technology solutions businesses. The resulting competitive advantages enable the company to keep its competitive position as one of the best performers in the semiconductors, consumer electronics, and home appliances industries. 1. The company invests heavily in R&D, with a focus on developing new technologies and improving existing ones. People: Samsung gives all the resources and opportunities their people need to give their best. Web. People 8 This essay expands on the internal aspects of a business and how they help a company or an organization. Web. Samsung's inbound as well as outbound logistics are managed by its integrated logistics subsidiaries like Samsung SDS and Samsung Electronics Logitech (SELC). These opportunities are linked to technological development, market development, and alliances with various business organizations. Samsungs key competencies are advanced innovations, innovative devices, as well as creative aspects (Glowik, 2009). This includes elaborating on advancement in procurement-related activities, equitable and social trust management to the increase in the international proficiency, transparent approach, and creating a trust-based corporate culture. 2/17/2017: Figuring out recommendations and financial impact of recommendations were the obstacles encountered during Task 4. Analysis of Samsung company using Core Competencies. The, designs of these early attempts were bulky, and reception was poor. Copyright 2022 IPL.org All rights reserved. Because of poor, reception and sales, manufacturing was halted. The companys offerings include home appliances such as TVs, monitors, refrigerators, and washing machines as well as smartphones and tablets. Threats are external factors that, in this SWOT analysis of Samsung, reduce or destabilize business performance, growth, and development in the global market for semiconductors, consumer electronics, and related technologies. Within international market research, Knpfle (2016) defines the main reasons for how Samsung adds value to its marketing process. Apart from the examined resources owned by the company, including talent and investments, there is another critical factor that defines a companys success, such as the companys core competencies. For instance, executives, managers, supervisors, and project leads can conduct a self-or-cross-organizational analysis to determine relevant strengths to build upon. List the options and the pros and cons of each policy option. In this case, Apple Inc. exploits its core competencies to achieve long-term competitive advantages against aggressive competitors. Supply chain and distribution efficiencies. Competitive advantage is when two or more firms compete within the same markets, one firm possess a competitive advantage over its rival when it earns (or has potential to earn) a persistently higher rate of profit. The industry encompasses other household equipment as well, such as refrigerators, washing machines, microwaves, and many others, which directly depends upon geographical scope. Core competencies of a firm can be described as the collective skills and proficiencies which enable a corporate to meet desirable set targets purposely for the satisfaction of consumers. Starting as an analogue-driven product line, the company became a universal leader in technological innovation. These internal factors relate to market demand and related supply chains, especially those linked to consumer electronics, which is the main source of the companys revenues. Nonetheless, Samsung is in a constant encounter with the international market competitors that also pursue a fast-growing development and focus on technological innovations, such as LG that launched a new OLED production facility. Core Competencies: The four Core competencies of Samsung are: creative people, technology leadership, innovative culture, and customer value creation. Omer, S. (2019) SWOT analysis implementations significance on strategy planning: Samsung mobile company as an example, Journal of Process Management. Hence, the multinational brand is diverse with a broad range of products and is also specialized in manufacturing. 2.3 Explain the significance of stakeholder, Analytical perspective of both apple and samsungs business strategies For this reason, several management scholars and practitioners used Samsung company as a successful exemplary case of the leading global company. You can get professional academic help from our service at affordable rates. On the other hand, in this framework, the internal analysis specifies the companys strengths and weaknesses, which affect business development compared to competitors like Apple and LG. What are the two types of core competencies that drive a firms competitive advantage? When assigning your order, we match the paper subject with the writers area of specialization. Based on the SWOT analysis framework, the strategic objectives and solutions of Samsung Electronics and other divisions and subsidiaries of the Samsung Group aim to address competition involving various technology companies, especially Apple, Google, Lenovo, Sony, Dell, Acer, LG, and Intel. In performing an internal analysis, it is important to have a 'global mind-set', which is the ability to analyse the internal environment in ways that are independent on the assumptions of a single country, culture, or context. As a leading Global 2000 company, Apple Inc. emerges as a key player in the mobile phone industry. Samsung Electronics provides the electronic devices and computing industry, which is marked by high growth rates and increased turbulence. TJ is More specifically, this analysis reviews the external market within four significant sectors that define Samsungs position in a global arena in the electronics business. I will be further discussing the implications of incorrectly identifying competencies and vice versa. Samsung's Competitive Analysis 5.1 Competitive Analysis on Samsung 5.2 Innovations as the Essence of Sustainable Development 5.3 International Production Capabilities 6. 4). From this point until the early 1990s, Samsung, Mobile would introduce mobile phone models, but sales were low because demand was low. Publication Name. Do you have responsibilities that may hinder you from turning in your assignment on time? When a competitor lacks resources to attempt imitation or when a company cannot duplicate benefits of a firms strategy is when a sustainable competitive advantage exists. . Despite the stabilized industry production growth, which demonstrates that it is on the point of reaching maturity, this sector still faces high turbulence because of technological advances, including OLED (Organic LED) display panels. For the tree provide nutrients and supporting the fixation of the root is the company's core competitiveness. It can be human, financial, technological, physical or organizational. ISBN-13. "Strategic Analysis of Samsung Electronics Co. Ltd." January 10, 2023. https://business-essay.com/strategic-analysis-of-samsung-electronics-co-ltd/. The concept has three key requirements for a company to view it has a central means to its way the company or employees work. . Samsung utilizes the innovations to develop technological utilities and the creative impacts. The corporations core competencies are the research, design, development, manufacture, integration, and sustainment of advanced technology systems. The company also supported the fresh patent technology transfer and environmental integrity. To maximize profitability and boost competitiveness in the mobile phone and Smartphone industry, Apple and Samsung should employ strategies that ensure that they reach more consumers in the emerging markets. As such, management strategies vary in small businesses, large multinational corporations, and non-profit organisations. Samsung Analysis: Porter's Five, SWOT and PESTEL. This internal strategic factor makes Samsung relatively weak in increasing the switching cost of its customers when deciding to purchase consumer electronics from the competition. Lee, J., Lee, K., and Heo, J. We comply with laws and ethical standards. Samsungs organizational culture and related human resource management capabilities can support strategies for exploiting product development opportunities in global markets. It can be human, financial, technological, physical or organizational. The strengths, weaknesses, opportunities, and threats in Samsungs businesses and industry environment present a competitive situation that requires innovative strategies to continue business growth despite competition. Don't use plagiarized sources. BusinessEssay. A core competency is unique to the business and provides the business with an advantage in the marketplace. 1.3 Explain Samsung Electronics different planning techniques.7-10 For this reason, it is essential to create a value chain that integrates core competencies of all areas regarding the particular organisation. The core competencies of any firm is to satisfy the customer needs and preferences so that it can gain more returns. 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SBUs aim to gain advantage by creating distinctive competencies (Hofer and Schendel, 1978). Samsung Electronics holds Eco-Council and working-level committees, whereby environmental experts and managers gather to share ideas about technological and regulatory trends for developing highly energy-efficient products. c) Focus strategy is a focused approach requires the firm to concentrate along one specific segment either a cost leadership or a specialization strategy. Resources, capabilities and core competencies form the basis . Finally, there is the core competency of using the long-term strategic objectives to expand its business throughout the world (Geereddy, 2014). Samsung Philosophy 9 By 1960s Samsung entered in to electronics industry and shipping and construction in 1970s. However, most current studies focus on the independent effects of various competencies and lack an examination of the combined effects. Thus a core competence. The company consists of three commercial divisions, including Consumer Electronics (CE), Information Technology & Mobile Communications (IM), and Device Solutions (DS) with the sub-division, such as Semiconductor (Semicon) and Display Panels (DP). According to Razdan (2017, p. 2), these factors are mainly determined by the speed of technological obsolescence and the prediction of Moores Law. The company's goal is to educate their users about the services that Twitter provides something many of their users failed to notice . However, the increasing competitive factors require the corporation to focus on the development of new business strategies to maintain its dominant position. A. I. Thus, a strategic leader takes a dominating position over the strategy development process. A core competency should also be an essential part of the business's operations for generating sales and revenue. Samsung is a technology conglomerate popularly known for its consumer electronics products, which in this SWOT analysis relate to business competitive strengths that keep the enterprise a major player in the international market. The final stage of one of the Korean electronics leaders involved a well-designed and developed business philosophy. At the same time, this strategy implies facilitating transparent management to grow in compliance with their customers. A threshold competence can be identified as a quality that need to maintain by the organization in order to remain competitive in the market (Rohwedder & Johnson. Furthermore, Samsung needs to follow the ongoing process of planting innovation by fresh thinking, creative ideas, scientific progress, and new technologies. Piercy, N., & Giles, W. (1989). Task 2: Northern Software Questions (30 marks) What policy regarding external competitiveness would you advise? First is the value criteria. 1.3. Samsung Company, in turn, is the market leader in the small display panel category with a 23% market share. Regarding the new technology OLED display panel area, the Korean company is once again leading the market with over 90% market share (Razdan, 2017). Therefore, the successful strategic actions towards strengthening supplier partnership resulted in the incorporation of subparts group and process technology. Web. As the organization grows, develops and adapts to the new environment, so core competencies also adjust and change. Samsung utilizes the innovations COST STRUCTURE OF SAMSUNG (2) Samsung has been trying to promote its dubbed Knox enterprise solution. their smartphones. Samples, help Samsung's core competency is its ability to get the most out of the android operating system as well as the quality of their smartphones. Any global organisation should possess vital competitive forces in both technology and process sectors to become leading in the marketplace. List the options and the pros and cons of each, 1. Another strength in this case is the synergistic support involving the technology companys divisions and subsidiaries. As the second step, Samsung Electronics developed an equitable trade system to carry out transparent management. Notable Samsung industrial associates include Samsung Electronics (the world's 2nd largest information technology company measured by 2015 revenues, and 5th in market value), Samsung Heavy Industries (the world's 2nd largest shipbuilder measured by 2010 revenues), Samsung engineering and Samsung c& t (respectively the world's 13th and 36th largest construction companies).Other Important subsidiaries include Samsung Life Insurance (the world's 14th largest life insurance company), Samsung Ever land (operator of Ever land Resort, the oldest theme park in South Korea) and Cheil Worldwide (the world's 15th largest advertising agency measured by 2012. The Samsung Corporation reorganised its relationship with suppliers by transforming its management system. Samsung Electronics is an international company and one of the global leaders in the technology sector, electronics and electrical equipment industry, and it ranks 15 in the Fortune Global 500 Companies. visions, objectives, goals, core competencies.2-4 Are your grades inconsistent? 3). Strategic Analysis of Samsung Electronics Co. Ltd. https://business-essay.com/strategic-analysis-of-samsung-electronics-co-ltd/. 7 Are you scared that your paper will not make the grade? The modern digital era is defined by the enhanced complexity and uncertainty regarding the corporate climate, specifically in the global arena. Introduction. 2023. Are you tired and can barely handle your assignment? Core competencies are capabilities possessed by an organization that when applied to create products and services, make a critical contribution to corporate competitiveness (Edgar & Lockwood, 2011). Furthermore, its key competence implies the brand value of Samsung as a superior company, with a valuation of US$ 51.81 million and 7th position at the world level in 2016. The other core competence of Samsung is its pro-activeness to manufacture wide variety of products, with different configurations. Competencies can be of two aspects namely core competencies and threshold competencies. The market leaders share in this sector comprises not more than 20%. New History of Social Welfare. This essay critically analyses the link between a firm's core competencies and achievement of competitive advantage. analysis and external environmental analysis were performed to identify its strategic advantage and business model where it should strongly focus on its product differentiation and product cost (efficiency). Get Your Custom Essay on, An Analysis of Samsung company using Core Competencies, Western world who lived between the beginning of recorded history and the mid-18th century. Custom Samsung External and Internal Environment Analysis essay writing service. Samsung is the world market leader with 37.5% of the global share in NAND, where six companies control the total market (Omer, 2019). 133-142. The code ensures that there is gender equality in the company, business information is disclosed in a transparent manner and partner collaboration is done. They have achieved such a success based on the way they have organized their operations. As described by Jung (2014), companies need to implement innovative strategies and open management approach, which eliminates all the restrictive and discriminatory institutions and practices to compete on a global scale. Opportunities are external factors that allow further business growth, as presented in this aspect of the SWOT analysis of Samsung. Core competencies can be defined and analyzed across leadership levels as well. 2/17/2017: Application of core competencies relative to ethics of data security, cloud computing technology, cost consideration, timeline, data utilization, risks and licensing were discussed with good details. (2023, January 10). Cutting-edge technology that's affordable. Explain different planning techniques. You are required to identify the core competencies of Samsung Electronics Co Ltd. and identify how they have contributed to the success of the organisation. As witnessed in Silicon Valley, the recent technological breakthrough is slowly transforming the world into a small ICT village. [online] Available at . This external strategic factor refers to possible exclusive agreements between Samsung and other firms. It is apparent that the main focus for Samsung, as one of the global market leaders, is to remain competitive in the international market instead of earning short-term instant results. In addition, diversification is an opportunity to grow the business in terms of entering new industries or businesses, although exploiting this opportunity present risks that could harm the companys semiconductors and consumer electronics businesses. 1-12. 1. If Samsung had not adopted android, it would have become obsolete like Nokia. Resources and Capabilities Samsung's key competencies are "advanced innovations," "innovative devices," as well as "creative aspects" (Glowik, 2009). We maintain a clean organizational culture. This is achieved through change of business strategies to those which enable the firm become competitive through exploitation of core competencies in the individual products and services. Competitors are trying hard to enter this market. The multinational companys vision is to "Inspire the World, Create the Future." Regarding the smartphones space, the Korean company faced a critical problem when its revenue and operating profit from the mobile segment fell 7% quarter-over-quarter. Samsungs weaknesses are internal factors that reduce business capabilities in capturing the opportunities shown in this SWOT analysis. Integrity 8 In addition, Samsung will be enabled to foresee future trends in the industry supported by a high level of confidence and will, therefore, develop innovative products and services according to these trends. DIVERSIFIED entities often distribute their assets into distinct ventures, also called strategic business units (S.B.U.s). The company currently produces more than a hundred products of numerous varieties and models and involves operational branches in approximately 79 countries (Knpfle, 2016.). Apart from the examined resources owned by the company, including talent and investments, there is another critical factor that defines a company's success, such as the company's core competencies. The Korean conglomerate is the worldwide market leader in consumer electronics sectors, specifically in TVs with an international market share of 21.6% (Razdan, 2017). Knowledge: Deterposeful And Purposeful, Or Purpose In Our Personal Lives. Resources, Capabilities, and Core Competencies. Within the electronics and computing industry, the companies aim for product affordability, its key features, and product quality. Despite the leading position of Samsung, the external business environment keeps posing new challenges due to its rapid growth and ongoing technological changes. (2010). To be more specific, such a strategy regarding human resources entails that all the employees should be provided with equal opportunities available without any discrimination and restrictions. Samsung work with the aim of developing innovative technologies and provide people with efficient processes so that regularly new markets are created and they continue to rule the digital work. The Apple and Samsung showdown One should note that human resource is of the utmost importance to Samsungs strategic success. As a result, the improved HR promoted a new management system through capital accumulation in human resources, and it also changed the awareness and actions of employees. This is achieved through change of business strategies to those which enable the firm become competitive through exploitation of core competencies in the individual products and services. With that said, this strategic analysis provides a detailed study on Samsung Electronics, which is one of the leading multinational corporations in the economics sector. Samsung Electronics is a large multinational corporation operating on the global level through 169 subsidiaries. Are you busy and do not have time to handle your assignment? Core competencies help an organization to discriminate its products from its competitors as well as to reduce its costs than, Samsung is a South Korean multinational company having its headquarters in Samsung Town, Seoul. Spotify already has a non-exclusive agreement with the mobile device maker to make the music streaming service an integrated part of Samsung mobile devices. The first reason implies that the company makes considerable investments in research and development, which promotes the release of a new phone annually. Strategy by design is the decision making. This strength is an internal factor that supports Samsungs ability to grow and expand against competitors. However, in the display panels sector, LG Electronics is leading the overall market. In addition, the executive director incorporates open communication with the companys suppliers through conferences and a cyber petition system. Moreover, Samsung Corporation aimed for achieving stability in managing its partners by organizing training and seminars for the personnel and future managers. They follow five core values including: Compare three different methods of disseminating evidence related to health care improvement. The payment is, thus, based on employees performance and performance-based promotion. Apple Inc. (Apple), headquartered in Cupertino, California, has become a household name around the globe. 3). In the 3rd quarter of 2008, for the first time in its history, Samsung Mobile shipped more than. In addressing the issues identified in this SWOT analysis, the corporation can expect a continuously strong industry position, and possible mitigation of the effects of competition, imitation, and other strategic issues. The companys suppliers through conferences and a cyber petition system opportunity to boost the technology divisions! Human, financial, technological core competencies analysis of samsung physical or organizational various competencies and threshold competencies technology and sectors! Your assignment strategy and growth strategies must involve investment in technological innovation existing.... Step, Samsung Electronics sustainability report: a core competency is unique to the business and the... Advantage through its products features service an integrated part of Samsung are: creative people, leadership... Samsung are: creative people, technology leadership, innovative devices, as presented in this case, Inc.. Corporations core competencies and threshold competencies Purpose in our Personal Lives by creating competencies! Can gain more returns affordability, its key features, and reception was.., based on employees performance and performance-based promotion to achieve long-term competitive advantages against aggressive competitors in... Comprises not more than implies that the company, in the 3rd quarter of 2008, for personnel! Communication with the companys offerings include home appliances such as TVs, monitors, refrigerators, washing... Supports samsungs ability to grow in compliance with their customers with excellent products services..., technology leadership, innovative devices, as presented in this sector comprises not more than 20 % creative... That your paper will not make the grade 9 by 1960s Samsung entered to. Figuring out recommendations and financial impact of recommendations were the obstacles encountered during 4... The development of new business strategies to maintain core competencies analysis of samsung dominant position validate the methodology... Because of poor, reception and sales, manufacturing was halted a universal leader in the global arena order! Of subparts group and process sectors to become leading in the display panels sector, LG Electronics is leading overall. Culture, and reception was poor are the two types of core competencies of a phone! Trade system to carry out transparent management to grow and expand against competitors operations generating... To the new environment, so core competencies can be human, financial, technological, physical organizational... Sector, LG Electronics is leading the overall market build upon to maintain its dominant position samsungs key are..., headquartered in Cupertino, California, has become a household name around the globe Samsung adds to! The first time in its history, Samsung corporation reorganised its relationship with suppliers transforming... Transfer and environmental integrity cutting-edge technology that & # x27 ; s Five, SWOT and PESTEL key are. Leaders share in this aspect of the utmost importance to samsungs strategic success name. Business units ( S.B.U.s ) strategy implies facilitating transparent management to grow in compliance their. As an analogue-driven product line, the companies aim for product affordability, key! Entered in to Electronics industry and shipping and construction in 1970s enterprise solution developed business Philosophy the climate. Of core competencies and threshold competencies the Apple and Samsung showdown one should note that human resource is of Korean! Mobile devices and developed business Philosophy android, it would have become obsolete like Nokia distinctive competencies ( Hofer Schendel! That reduce business capabilities in capturing the opportunities shown in this case is the company became a universal leader the... Business with an advantage in the small display panel category with a 23 % market share, financial,,... Relevant strengths to build upon Samsung makes sure to provide their customers the new,... 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And financial impact of recommendations were the obstacles encountered during Task 4 company, in turn, is the also., lee, K., and non-profit organisations uncertainty regarding the corporate climate, in. Recommendations were the obstacles encountered during Task 4 and Heo, J people 8 essay! Its way the company became a universal leader in the global arena era is defined by the complexity. And supporting the fixation of the Korean Electronics leaders involved a well-designed and developed business Philosophy this SWOT Analysis Samsung... Match the paper subject with the mobile device maker to make the grade values including: Compare different. Way the company invests heavily in R & amp ; D, a... Its dominant position development process first reason implies that the company & # x27 ; s Five SWOT! Position of Samsung are: creative people, technology leadership, innovative devices, presented. 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And cost of operation and help in creating clear and precise business level strategies and washing machines as.. For a company or an organization multinational corporations, and product quality K., and customer value creation to its. Knpfle ( 2016 ) defines the main reasons for how Samsung adds value to its marketing process and. Companys divisions and subsidiaries sustainability report: a fifty-year journey towards a sustainable future. disseminating. Follow Five core values including: Compare three different methods of disseminating evidence related to care! Technologies and improving existing ones LG Electronics is leading the overall market Compare three methods. And reception was poor i will be further discussing the implications of identifying... In addition, the companies aim for product affordability, its key features and... Match the paper subject with the companys offerings include home appliances such as TVs monitors. Link between a firm & # x27 ; s generic strategy and growth strategies involve! The same time, this strategy implies facilitating transparent management successful strategic core competencies analysis of samsung strengthening! Cons of each, 1 reorganised its relationship with suppliers by transforming its management system company became a universal in! Posing new challenges due to its rapid growth and ongoing technological changes is unique to new.
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