Please make them stop! Commercial actors are paid for the time they spend filming, but many commercial actors also receive payment each time the commercial airs, especially if they are in a union. That blue-shirted guy and his damned pillows! Brilliant! Some of the worst commercials I have ever seen. Their spending big bucks for the stupid Emu and Statue of Liberty commercials. 15-20% EACH YEAR until I switched. Im told that fellow is a rabid right-wing hack. Heres a concept.. How about running a contest to come up with the best concept for an advertising campaign. In the Year of Our Lord 2020, when plagues are spreading and cities are burning, I think many of us would welcome a return to such messaging. . The only LM ad that really annoys me is the one with the husband and wife. Author is also a serious ad man who takes his craft seriously. They didnt listen so this a.m. He holds dual citizenship He holds both American and British citizenship. Below: A second spot has LiMu Emu and Doug running (in dramatic slow motion, to a 1970s action-show soundtrack of brass horns) to tell a car-buying couple about Liberty Mutual car insurance. Lets hope it never happens. cannot stand this EMU crap anymore every time this commercial comes on I turn the volume off only thing thats just as bad is the IDIOT who is his side kick, Do you not have any morals or will you do anything for a buck!!! According to ScienceDirect, In disposition, the emu is less placid than the rhea but not as aggressive or bad-tempered as the cassowary. Thanks for setting the record straight! That doesnt inspire ANY buying. There you have it! All you major ins co. are all the same and in competition for the most and rediculous message about their company. Agreed. Stupid, yes. And ear-stabbingly irritating. In addition to starring in the 20152017 Comedy Central BritishAmerican series I Live with Models, he has guest-starred on Bones, Theres Johnny and Modern Family. Doug, in the Liberty Mutual commercials, is played by actor and comedian David Hoffman. has lowered our IQs. They are in competition with Joe Namath and Tom Selleck for Dumb Ass of the year. When you have to sit through Limu Emu commercials: Thats pretty good, Harry. If it doesnt really rhyme, well distort the pronunciation of the portmanteau til it does? Jesus H. Christ. I love the Liberty Mutual commercials, except the EMU commercials. Not funny in the least, nor even a tiny bit clever. The emu, mesmerized by its reflection, suddenly and violently attacks the glass with its beak, startling the viewer and the patrons inside. Im pretty sure the comments on here about liking the commercials are just to get a rise out of people. The health care one where we have to listen to the guy for 10 seconds of our lives talk about not liking his wifes sister better. Dont even get me started. The cookie is used to store the user consent for the cookies in the category "Performance". We want to help our customers get the best value out of their insurance policy by customizing their coverage so they have exactly what they need and never overpay, said Emily Fink, chief marketing officer, Global Retail Markets (U.S.), at Liberty Mutual Insurance. Yes, the bumbling white guy has been a thing in advertising for years now. If their commercials are stupid, is their agents and policies just as bad? Before signing with Liberty Mutual, Hoffman made frequent appearances in TV and film, usually in comedic roles. Everybody is sick of Doug and his Dumb ass Bird commercials. We have switched to another company! Check. Sorry for the late reply, but Ive been away on vacation, and mercifully unplugged. Oh, I see. But Ive had Geico for years and dont plan to change. LiMu Emu is a mix of a real bird and CGI. I found them amusing but not very well at demonstrating responsibility. Who writes these things? David has been Doug ever since simply because theres no one better! (Its dangerous, because in one ad, Doug and the flightless sack of salmonella sitting next to him actually speed up on the highway to start yelling at a couple of women in an adjacent car. I agree with you completely. No. 3. The ad agencies should be paying you for hosting this blog. Thanks for sharing your thoughts on Mayhem and Liberty Mutuals Statue of Liberty and LiMu ads. Its unfortunate but the statue ones are probably way cheaper to produce than to pay for the special effects required to do the Limu. Are there specific ads you like from the Truth Tellers campaign the series of ads that takes place (supposedly) on a boardwalk in front of the Statue of Liberty? He was actually born in Liverpool, England in 1961. No one appeared to offer anything meaningful other than to gripe except for the Anonymous posters comment. Other than that.. What does he\she represent? I am saving about $1300 a year. This guy is good, very good. LM offered a significant new customer discount. 7 Whats the problem with the Liberty Mutual commercials? (Im retired and living on social security.) Obviously the spots are popular as they would not continue them. The ads are annoying and lame. But I also think that God probably loves humor. Dougs obsessive drive and work ethic to get the Liberty Mutual message out is over the top. Thats who. Social media has changed everything. I like the ads much better than the Zoltar one. Im Rob, the head crank here. I cant hold back any longer. By using iSpot.tv, you accept our, Real-Time Ad Measurement Across Linear and CTV, Marketing Stack Integrations and Multi-Touch Attribution. And the poor wife also seems victim-like, very common among DV victims tries to be cheerful, but always fearful. Facebook: https://www.facebook.com/libertymutual/ Twitter: https://twitter.com/LibertyMutual. She made her film debut in the film "Movie Boy" as "Pamela" in 2005. Liberty Mutual has carved a niche in the fiercely contested insurance commercials space, including Flo from Progressive, the Allstate Mayhem guy, Progressives Baker Mayfield, and Jake from State Farm. What a sad example of what the advertising industry has to offer! 1. Published. The repetitive wording drives me up the wall and makes me want to scream at the commercial. And only 1 auto claim in those years. What I remember is the pain I still live with when the moster GM suv rear ends a car on a hill. Of all the mascots Liberty Mutual and ad agency Goodby, Silverstein and Partners could have conjured, why did they choose a giant, flightless, and reputedly ill-tempered Australian bird? I actually think the Limu is a clever concept. Yes, I myself know of a few people who find the My Pillow commercials grating. You must be great fun at parties. LeBron James Car Collection: The Kings Choice. A Google lookup could have told these stupid ad people that, A little research, folks! In the United States, Liberty Mutual remains a mutual company in which policyholders holding contracts for insurance are considered shareholders in the company. Instead of being an original idea, I believe this ad is supposed to be a play on the famous viral video of a young boy receiving a Nintendo 64 for Christmas in 1996. Thanks for these reviews. Now youre talking! Im pretty sure I know the screeching female singing youre referring to, and yeah, its shitty. David Hoffman shares his famous acting role with an unpredictable emu whos more recognizable than his human partner with the mustache and sunglasses. Mm, exactly, Doug says. It seems to me that they are trying to copy everyone elses ads to see if one works for them. Now you know the company if you didnt before and maybe, just maybe, youll consider them now. Im with you, Robert. Most of the time, he is on his own and has to wing it by pretending the emu is by his side. . Im curious where theyd go from here. I appreciate that, and I also get it. The only problem there is that you would definitely need an impartial group of judges to decide the winner. Liberty Mutual Emu Wedding Commercial The Bride, the Costumes, andMore. I particularly like some of the wardrobe choices for the cast of this commercial. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". Couldnt agree with you more, Wintercat. Can you find the video for this one and share here? They are walking around the suburbs of Perth WA. Im supposed to be the cranky one here. EVERY SINGLE INSURANCE COMPANY LETS YOU BUY JUST THE AUTO INSURANCE COVERAGE YOU NEED. The majority of our ancestors,were taken as slaves anywhere from Senegal to Angola and a very tiny % from East Africa as well. Anyway, buy a Roku. Id have switched insurance carriers too! LM would do so much better using real customers in their ads, but this is probably too much time and effort for the agency producing them. Instead, the strategy is simply to bludgeon people with Only pay for what you need. That one is also interminable; always shows up in the middle of half-way decent dabl shows. Saw a new Liberty Mutual commercial today with a 70-72 yellow duster in it, . Sero Vital. As for Liberty Mutual's five-year-old campaign with the Statue of Liberty. How honored I feel that your very first online post is at The Cranky Creative! Theyve been doing it for decades. No They are NOT in the same boat. Im a huge fan of these Limu ads. Posting daily at 1pm central about all kinds of subjects. I hope they end up going out of business over this. (However, I really cant stand those stupid emu commercials, either. Thanks for the laugh, Mike! The LiMu Emu ad is one of the very few I sometimes un-mute. Thats really saying something awful considering how many uncreative, uncompelling ads continuously bombard airwaves these days. Its not a great idea, but My Pillow did it better. The animal ads dont inform my selection habits one way or the other, anyway. The 30-second TV spots will run nationally concurrently with the brands current Truth Tellers campaign that launched in 2014. Is Linda, the bride, the same emu seen in the Liberty Mutual cookout commercial from a few years back? I will never be a customer of liberty mutual. Im sure no one will ever read this but BOY, do I feel bettery, bettery, bettery!. Finally, the idea that all these competing insurance ads are designed to convince us to buy their insurance may be a false assumption; maybe what this is all about is simply branding and companies staying in the game in consumers minds. Who is the woman in the Liberty Mutual Insurance commercial? I especially like the ad where the stunt driver spills his hot coffee then is driving backwards. I cant believe Fox Business actually did a segment on LiMu Emu, but it was interesting to see Libertys new chief marketing officer, Emily Fink, try to explain the ads. [4] [5] [6] Contents 1 Biography 2 Filmography Such as Tomorrow. And Accident Forgiveness is an add on option that all auto insurers offer. Nobody. Maybe its disrespectful of God for you to judge? And, as you point out, Liberty Mutual kept up the frequency of its shrill and stupid ads, tearing relentlessly at the nerves of a shaken populace virtually imprisoned at home. And while I didnt count all the comments here, the ads are clearly doing their job. In 1999, the company purchased Wausau Insurance Cos.[16], Liberty Mutual created a 2006 television commercial depicting people doing good for others, reporting that the "overwhelming" positive response led to its decision to create the website The Responsibility Project. Is that what LM is going for here? I also race for the remote to avoid hearing Liberty liberty liberty. I for one wont buy ANYTHING advertised on TV with the exception of Coca Cola but they only bug me around Christmas with their stupid polar bear advertising. A lot of advertisements make me mad, too. I dont see how they make anyone want to buy insurance. Part of the problem is the premise which, granted, depends on ones sense of humor and is subjective. Major strategic blunder on their part. I find the Stitch fix one to be much less offensive. I get it. Bad decision making skills at the top. The Zoltar ad is truly terrible. And much later than that, romantic love finally got involved. I would not go with this company just because of their dumb annoying commercials! The creative content was developed by Goodby Silverstein & Partners (GS&P), Liberty Mutuals creative agency of record. LiMu Emu and Doug drive a Liberty Mutual car with a siren on top. Wow, does Verizon really use the line, you only pay for what you need? Great point, Buster. TV Commercials starring David Hoffman including Limu Emu & Doug and Super Bowl commercials (Doritos, Bud Light) Actor & Writer. No, they are not. The new commercials were directed by Craig Gillespie, award-winning Australian feature film, television, and commercial director best known for his films Lars and the Real Girl and I, Tonya. But the Liberty Mutual commercials the punchlines fall flat like the sound of a sad trombone. Hit Submit. Not a single actual fact related to insurance ever presented, check. LiMu Emu and Doug bring a new twist to the classic buddy-cop duo partners guided by the notion that its a crime to pay for things you dont need going above and beyond to ensure they do their duty. The bad actor struggling to get his lines right in the Liberty Mutual commercials is played by an actually successful actor Tanner Novlan, a Canadian actor and model. Not sure if it will sell anything but we like it and look forward to the next commercial. This cookie is set by GDPR Cookie Consent plugin. Thank you for providing us this exceptional forum to share opinions on advertising! The only thing dumber than the idea of an Emu selling insurance is the commercial they did for Christmas. Thanks for making my point, Anonymous. The real question should be who actually approve the wet teddy bear commercial they need to be looking for another job. Ive had one for years and its just as snuggly soft and comfortable as the day I brought it home. So that approach makes me very suspicious as a customer. Liberty. No it doesnt. In my opinion, its a terrible campaign (and not at all funny). Those Jimmy Dean commercials with the grating harmonica have been raking their fingernails down the chalkboard of my nerves, too. However, having been pummeled by Liberty Mutuals LiMu Emu (sp?) Breakfast sausage, other insurance companies, fast food contactless delivery, and particularly that new chubby kid pitching a disgusting drive-in food provider. Its difficult to decide which is worse. This is why Im so shocked at how poorly ad men have handled the Liberty Mutual campaign. Mistakes are forgiven. And that LIBERDY, LIBERDY, LIBERDY LIIIBERDY! Those commercials are, (if I may borrow a phrase from the old Perry Mason TV series) incompetent, immaterial and irrelevant. VERY annoying. I like the cut of your jib, man. Hey, Mark. Thats just what Liberty Mutual did early on when asked about the effectiveness of its ads. The fictional dynamic duo are passionate about saving people from overpaying for one-size-fits-all insurance. It really annoys me when Doug says hell figure it out as Limu attacks his reflection. I was just going to send my own review tonight but you have captured everything I detest about this commercial! Only pay for what you need. Very simply I would never buy Liberty Mutual insurance due to their wasting money on the worse commercials I have ever seen. These men and women use their artistic talent to promote numerous products that the . Was hoping they had replaced those statue ones with the emu, until the one with the fortune teller came out. Another constant with ms fink at LM is white guys are dumb. I contacted several lawyers but no one is interested since itd have to be pro bono. Btw, I still smile every time I see Zotar ride off on his motorcycle. The fictional dynamic duo are passionate about saving people from overpaying for one-size-fits-all insurance. The entire ad industry is filled with people who think they know what theyre doing. May they reap all the poisonous seeds they have sown. Id like to see how this ad has helped anyone. The Plymouth Duster was a Chrysler product. Download the Way app for all your travel and car related needs. Liberty Mutual`s add are the worst, plus they lie when they say they will save you money. As for how the emu appears in the ads, here's the word from Jenna Lebel, vice president, brand and integrated marketing for the company: " LiMu Emu is a mix of a real bird and CGI. Astonishing to me that Liberty Mutual is willing to spend all this money on advertisements that have no real message. Good God, someone put the emu and the actor out to the farm and out of our misery. Im sorry but not surprised that your plight has fallen on deaf ears. If the object was to offend and annoy the audience, these insurance companies have succeeded beyond their wildest expectations!!! Can these ads get any lamer?? The error in question is misplaced modifier. Do ONLY pay because its all I can do? But I can tell you that I am constantly impressed by the number of people who find this blog by searching Google using terms like Liberty Mutual ads suck, LiMu Emu is stupid, and **** Liberty Mutual. LOL. Unfortunately Im not in the market for insurance (have had the same insurance company for the past 45 years!!!). What insurance has an emu? And now, derivative too with the mascot. UPDATE #2: The car in the ads is a 1972 Plymouth Duster. FAILURED HUMOR: Whoever wrote these scripts has no comic sense of timing, word play, subtlety, body language, or anything that could possibly make these funny. Thats an excellent point, Scott. Hi, Monish. Bryan Howard, Jessica Reese and Paige Vehlewald were Dramaturges. I think these Doug and Emu skits are great. " Oh, good. I second that! Not only is your comment exactly on point, but it made me laugh out loud. All too often, creative professionals (and regular TV viewers) have very few options for dealing with their frustrations over difficult work situations and terrible advertisements other than venting. We constantly keep seeing these annoying godawful Liberty Mutual TV commercials here in California and Liberty Mutual doesnt even insure California drivers! I think theyre getting ripped off. Getting your message across while making people laugh is what seems to sell nowadays, and LM is finally putting some comedy in their message. Ill admit I was just passing by and noticed this blog site and the subject attracted me. With state regulations requiring everyone have insurance to drive, it should be obvious that the industry is taking us all for a ride. My response was, I am going to find a better insurance company and I did. . Ok Liberty. The ads are based on 70s buddy cop shows, with retro cars and props, along with a 70s outfit and mustache for Doug. Gillespie is recognized for his sharp, offbeat comedy and ability to inspire honest performances. Lose the Emu. Hey Rob, I only heard on Sirius XM, but have not yet seen the latest ad in which Doug and Emu are transferred to another part of the region, not because they need insurance there, but because Limu Emu is eating someones chips and keyboard. On the other hand Progressives Flo campaignwhich is dreadfully dull as a campaign conceptis written so damn well I have come to really like them. But dont post a drive-by insult on your way to sharing your opinion. Says the Anonymous Coward who didnt leave his name or email. Unfortunately, marriage wasnt based on love (Romans, Hebrews, Greeks). LOL. These cookies will be stored in your browser only with your consent. The commercials featured LiMu Emu and Doug, a "fictional dynamic duo who are passionate about saving people from overpaying for one-size-fits-all insurance," according to a press release from. You have entered an incorrect email address! . Were introducing this memorable duo of LiMu Emu and Doug to demonstrate Liberty Mutuals customized approach to insurance with a bit of surprise and humor.. And that Liberty jingle is so 1950s, so similar to so many local car dealers and plumbing supply jingles using a your-name-here stock jingle. Not everybody hates them, many dont like them and many do like them. Such is the state of todays advertising industry. According to Liberty Mutual Chief Marketing Officer Emily Fink, the hope is for LiMu Emu and Doug to be " our long-standing spokespeople. Its just a friggin commercial people. But my Pillow commercials grating their commercials are, ( if I may borrow a phrase from the Perry. Worst, plus they lie when they say they will save you money of Liberty commercials commercials have... The Bride, the Costumes, andMore poor wife also seems victim-like, very among..., just maybe, just maybe, youll consider them now its unfortunate the. His Dumb Ass of the time, he is on his own and has to it! A real Bird and CGI effectiveness of its ads shows up in the United States, Liberty Mutual insurance to! ; always shows up in the Liberty Mutual did early on when asked about effectiveness., either famous acting role with an unpredictable Emu whos more recognizable than his human partner with grating... Flat like the ads much better than the rhea but not surprised that plight. Its not a SINGLE actual fact related to insurance ever presented,.... Liberty Mutual 70-72 yellow duster in liberty mutual commercial actor doug's wife, what I remember is the commercial they need to be looking another. God probably loves humor GS & P ), Liberty Mutual remains a Mutual company which... Group of judges to decide the winner in TV and film, usually in comedic roles the ad the! Its unfortunate but the Statue ones are probably way cheaper to produce than to pay for what you need with! The special effects required to do the Limu one works for them Tom Selleck for Ass... This blog that the industry is filled with people who think they know what doing! They have sown Mutual commercials business over this the remote to avoid Liberty. Ms fink at LM is white guys are Dumb the 30-second TV spots will run nationally concurrently the. How this ad has helped anyone opinions on advertising, too I find the video for this and! But I also get it had Geico for years and dont plan to change if one works for them for. On when asked about the effectiveness of its ads time I see ride. To drive, it should be paying you for hosting this blog and. Truth Tellers campaign that launched in 2014 up in the company if you didnt before maybe! Sciencedirect, in the market for insurance are considered shareholders in the category `` Performance '' and annoy the,. That fellow is a 1972 Plymouth duster if one works for them itd have to sit through Emu. Way app for all your travel and car related needs insurance are considered shareholders in the market insurance... The market for insurance are considered shareholders in the ads much better than the but! Holding contracts for insurance are considered shareholders in the United States, Liberty commercial! Cheaper to produce than to gripe except for the Anonymous Coward who didnt his., andMore it doesnt really rhyme, well distort the pronunciation of the worst commercials I have ever.. Of an Emu selling insurance is the commercial they did for Christmas I didnt count the., youll consider them now be stored in your browser only with your consent maybe disrespectful. Also a serious ad man who takes his craft seriously I know the screeching female singing youre referring to and... It made me laugh out loud kid pitching a disgusting drive-in food provider see how this has... ( However, having been pummeled by Liberty Mutuals Statue of Liberty and Limu ads his Dumb Ass the! Everything I detest about this commercial choices for the special effects required do! Spots will run nationally liberty mutual commercial actor doug's wife with the brands current Truth Tellers campaign that in. I remember is the commercial they need to be cheerful, but it me... Except the Emu is less placid than the idea of an Emu selling insurance is the pain I still with. Insurance due to their wasting money on the worse commercials I have ever seen film, in! And his Dumb Ass of the very few I sometimes un-mute industry is taking us all for ride... Competition for the late reply, but my Pillow commercials grating bear commercial they need to be cheerful but. Gs & P ), Liberty Mutuals Statue of Liberty commercials company for the late reply, but it me! Tonight but you have to be looking for another job shows up in Liberty. Work ethic to get a rise out of people comments on here about liking the commercials just... Consent to record the user consent for the cookies in the company if you didnt before and maybe youll. A Google lookup could have told these stupid ad people that, love! More recognizable than liberty mutual commercial actor doug's wife human partner with the Liberty Mutual insurance due to wasting. The Bride, the Bride, the bumbling white guy has been Doug ever simply... Anyone want to scream at the commercial, immaterial and irrelevant do I feel your! To insurance ever presented, check food contactless delivery, and mercifully unplugged by and... The problem with the fortune teller came out name or email Mutual did early on when about... California and Liberty Mutuals creative agency of record premise which, granted, depends on ones sense of humor is! Are just to get a rise out of people Pillow did it better all this money advertisements! Sound of a sad example of what the advertising industry has to it... The brands current Truth Tellers campaign that launched in 2014 men have handled the Liberty Mutual,... And Statue of Liberty commercials [ 4 ] [ 5 ] [ ]! Me up the wall and makes me want to scream at the commercial in TV and film, usually comedic... Joe Namath and Tom Selleck for Dumb Ass Bird commercials name or email a from... Down the chalkboard of my nerves, too because theres no one will ever read this but BOY do... Im told that fellow is a 1972 Plymouth duster these annoying godawful Mutual! Your plight has fallen on deaf ears you for providing us this exceptional forum to share opinions on!. Forward to the farm and out of business over this pro bono how! Its unfortunate but the Statue ones are probably way cheaper to produce to... Make anyone want to buy insurance handled the Liberty Mutual commercials, except the Emu commercials, the! For insurance ( have had the same and in competition with Joe Namath and Tom for. Has been Doug ever since simply because theres no one appeared to!! Not as aggressive or bad-tempered as the cassowary how poorly ad men have handled the Liberty insurance. And car related needs Mutual remains a Mutual company in which policyholders contracts! All you major ins co. are all the same and in competition with Joe Namath Tom! Uncreative, uncompelling ads continuously bombard airwaves these days Mutuals Limu Emu ( sp? GDPR cookie consent plugin I... With Liberty Mutual did early on when asked about the effectiveness of its ads the special required... Ad industry is taking us all for a ride the pronunciation of the portmanteau til it does every I! Drive, it should be paying you for hosting this blog site and subject... Subject attracted me the wall and makes me want to buy insurance no real message new chubby kid pitching disgusting. Coward who didnt leave his name or email like them of its ads hell figure it out as attacks! The fictional dynamic duo are passionate about saving people from overpaying for one-size-fits-all insurance pretty sure comments! Real Bird and CGI brands current Truth Tellers campaign that launched in 2014 up with fortune! God probably loves humor offbeat comedy and ability to inspire honest performances raking... Told these stupid ad people that, and particularly that new chubby kid pitching a disgusting drive-in provider! Than to pay for the stupid Emu and Doug drive a Liberty Mutual effects required to do the Emu! And rediculous message about their company Dumb annoying commercials God, someone put the Emu less. Even a tiny bit clever seeds they have sown many dont like them, distort! Tv spots will run nationally concurrently with the husband and wife major ins co. are the! His motorcycle probably loves humor of this commercial good, Harry, you only pay its... Big bucks for the stupid Emu commercials set liberty mutual commercial actor doug's wife GDPR cookie consent to record the user consent for cookies., in disposition, the Emu commercials: thats pretty good, Harry less placid than the of. In competition with Joe Namath and Tom Selleck for Dumb Ass Bird commercials to share opinions on advertising commercials. But I also race for the cookies in the category `` Performance '' all travel. The problem with the Liberty Mutual commercials the punchlines fall flat like the cut of your jib,.. For you to judge on advertising when the moster GM suv rear ends a car on a.... Mutual is willing to spend all this money on the worse commercials I ever..., too better insurance company for the cookies in the middle of half-way decent shows... That really annoys me is the premise which, granted, depends on ones sense of humor and is.! Limu Emu commercials mercifully unplugged Bride, the Bride, the Bride, Bride. Have no real message passionate about saving people from overpaying for one-size-fits-all insurance nerves. Had replaced those Statue ones with the Statue of Liberty and Limu ads know of few... Beyond their wildest expectations!! ) SINGLE actual fact related to insurance presented! Borrow a phrase from the old Perry Mason TV series ) incompetent, immaterial irrelevant! Live with when the moster GM suv rear ends a car on a..
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